Introduction

In the prevalent culture, the “Go Green” movement has continued to rise but has now evolved to become more than a set trend but a lifestyle. The growth of the business economy has developed into an opportunity for businesses to recognize their greater mission than merely maximizing their profits. By investing in practices that provide benefits for its stakeholders and community as a whole opposed to only its shareholders, businesses will be able to generate a sense of shared value. Porter & Kramer (2011) introduce the concept of shared how through the idea of clusters and the redefinition of products and productivity, value can be shared between business and society. The objective of this case study is to determine if the profitability of the global leader of both the food and beverage industry, PepsiCo, is positively correlated to its Triple Bottom Line performance.

The primary/ fundamental objective for this case study on PepsiCo are as follows:

1. How does PepsiCo apply the 4 pillars of sustainability to integrate creating shared

value (CSV)?

2. Why is Performance with a Purpose an important sustainability vision to PepsiCo?

3. How does sustainability contribute to PepsiCo differential strategy within the food

and beverage industry.