PepsiCo, is a global leader in the food and beverage
industry and one of many leading companies that understands the need of
conducting sustainable business for the benefit of the planet and society. The
hypothesis for this research project is that the company’s profitability is
positively impacted by its emphasis on the Triple Bottom Line (TBL) performance.
The case study research method will be used to investigate this hypothesis. The
data will be collected from secondary sources including: annual company
reports, company sustainability reports, and shadow reports from other sources
to obtain unbiased results. The data will then be analyzed according to the
Global Reporting Initiative (GRI) guidelines and business strategy theories
such as creating shared value.
After collecting and analyzing the data, one may see through
our results that
PepsiCo’s
profitability has improved as they are able to create shared value while
recognizing
the 4 pillars of sustainability in its processes and products.
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